War Cries or Mottos of the Scottish Clans  Celtic Woman War Cry 
A war cry is a 
short, passionate utterance made in battle that distinguishes one group from another as they engage on the battlefield. Fighters use the war cry to 
confuse the enemy and give courage to themselves and others. The 
intention is to give warriors the strength and will to continue fighting and to fight harder. Distinctive war cries can also help locate fighting friends on the field of battle. 
Clan battle cries often rallied around the clan's home territory as a means of uniting the fighters in their struggle. Using the names of dominant, powerful leaders of the clan was another way to urge the warriors on to victory. Some war cries were meant to stir up fear in the enemy by touting the clan's fighting prowess.  
According to the Merriam-Webster online dictionary , the word motto  means a short expression of a guiding principle . The word motto  is interchangeable with the word slogan . The first slogans, or mottos, were actually battle 
cries. Not surprisingly, the word slogan  comes from the Scottish Gaelic language: sluagh-ghairm .  
  Sluagh-Ghairm The Scottish Gaelic word can be used to mean gathering-cry . 
In times of war it can mean battle-cry.  
   
Sluagh meaning army, people, host 
Ghairm meaning call, cry, shout 
  
The two words together become slogorne.   
Slogan is the  Anglicization of the Scottish Gaelic slogorne  
  slo•gan  (ˈsloʊ gən)    n.     
   a  war   cry   or  gathering   cry   formerly   used   among   Scottish   clans.  
   Slogan   
  Clan MacAulay Motto and War Cry    Clan MacAulay has a motto and a war cry. 
They are two separate phrases. 
Clan MacAulay Motto Dulce Periculum  
Danger is Sweet 
Clan MacAulay War Cry  
MacAmhlaidh gu Brath!  
MacAulay Forever! 
  War Cries and Mottos of the Scottish Clans  
From Bagtown Clans 
bagtownclans.com 
VIDEO 
  (List is from the YouTube Description for War Cries and Mottos of the Scottish Clans)    Clan Anderson, Stand Sure  
Clan Armstrong, Invictus maneo / I remain unvanquished  
Clan Baillie, Quid clarius astris / What is brighter than the stars  
Clan Baird, The lord made  
Clan Barclay, Aut agere aut mori / Either action or death  
Clan Brodie, Unite  
Clan Bruce, Fuimus / We have been  
Clan Buchan, Not having followed mean pursuits  
Clan Buchanan, Clarior hinc honos / Brighter, hence the honour  
Clan Cameron, Unite  
Clan Campbell, Ne Obliviscaris / Forget not  
Clan Chisholm, Feros ferio / I am fierce with the fierce  
Clan Cockburn, Accendit cantu / He rouses us with song  
Clan Colquhoun, Si je puis / If I can  
Clan Craig, Vive Deo et Vives / Live for God and you shall have life  
Clan Crawford, Tutum te robore reddam / I will make thee safe by my strength  
Clan Cumming, Courage  
Clan Cunningham, Over fork over  
Clan Davidson, Sapienter si sincere / Wisely if sincerely  
Clan Douglas, Jamais arrière / Never behind  
Clan Elliot, With strength and right  
Clan Erskine, Je pense plus / I think more  
Clan Farquharson, By fidelity and fortitude  
Clan Ferguson, Dulcius ex asperis / Sweeter after difficulties  
Clan Forbes, Grace me guide  
Clan Forsyth, Instaurator Ruinae / Restorer of ruins  
Clan Fraser, All my hope is in God  
Clan Fraser of Lovat, Je suis prest / I am ready  
Clan Galbraith, From adversity the greater satisfaction  
Clan Gordon, Bydand / Remaining  
Clan Graham, Ne oublié / Do not forget  
Clan Grant, Stand fast  
Clan Gunn, Aut Pax Aut Bellum / Either peace or war  
Clan Hamilton, Through  
Clan Hay, Keep the yolk  
Clan Henderson, Sola virtus nobilitat / Virtue alone enobles  
Clan Hunter, Cursum perficio / I accomplish the hunt  
Clan Innes, Be faithful  
Clan Irvine, Sub sole sub umbra virens / Flourishing in both sunshine and shade  
Clan Johnstone, Nunquam non paratus / Never unprepared  
Clan Keith, Veritas Vincit / Truth conquers  
Clan Kennedy, Avise la fin / Consider the end 
 Clan Kerr, Sero sed serio / Late but in earnest  
Clan Lamont, Ne parcas nec spernas / Neither spare nor dispose  
Clan Leslie, Grip fast  
Clan Lindsay, Endure fort / Endure with strength  
Clan Livingston, If I can  
Clan Logan, Hoc Marjorum Virtus / This is the valour of my ancestors  
Clan MacArthur, Fide et opera / By fidelity and labour  
Clan MacAulay, Dulce Periculum / Danger is sweet  
Clan MacBean, Touch not a catt bot a targe / Touch not the cat without the shield  
Clan MacDonald, Per Mare Per Terras / By sea and by land  
Clan MacDougall, Buaidh no bas / To conquer or die  
Clan MacDuff, Deus juvat / God assists  
Clan MacEwan, I grow green  
Clan MacFarlane, This I’ll defend  
Clan MacGregor, S rioghal mo dhream / Royal is my race  
Clan MacInnes, Through the grace of God and the King  
Clan MacIntyre, Per ardua / Through difficulties  
Clan MacKay, Manu forti / With a strong hand  
Clan MacKenzie, Luceo non uro / I Shine Not Burn  
Clan MacKinnon, Audentes fortuna juvat / Fortune assists the daring  
Clan MacKintosh, Touch not the cat without a glove  
Clan MacLachlan, Fortis et fidus / Brave and faithful  
Clan MacLean, Virtue mine honour  
Clan MacLeod, Hold fast  
Clan MacMillan, Miseris sucurrere disco / I learn to succour the distressed  
Clan MacNab, Timor omnis abesto / Let fear be far from all  
Clan MacNaughton, I hope in God  
Clan MacNeil, To Conquer Or Die  
Clan MacPherson, Touch not the cat without a glove  
Clan Matheson, Do and hope  
Clan Maxwell, I flourish again  
Clan Menzies, Will God I shall  
Clan Napier, Without stain  
Clan Ogilvie, To the end  
Clan Ramsay, Pray and work  
Clan Robertson, Glory is the reward of valour  
Clan Russell, Virtue without stain  
Clan Scott, I love  
Clan Shaw, By fidelity and fortitude  
Clan Sinclair, Commit thy work to God  
Clan Stewart, Courage grows strong at the wound  
Clan Sutherland, Without Fear  
Clan Urquhart, Mean speak and do well  
Clan Veitch, We exceed our reputation by our deeds  
Clan Wallace, For liberty 
  Highland Charge by Charles Keegan, 2002  
  How Sweet is Danger Survey 
   
     
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